These 10 marketing tips include everything from a build-up of a local website to running localized keyword research, using local yellow pages, or more. If you’re an international company with headquarters outside of Asia but with ambitions to push your products and services for the Asian market, the first thing you should do is to set your Web marketing strategy.
1. Build a Local Website
Register a .cn domain for your website and consider using a local Web-hosting providers in Asia. Design of your Asian website is not only pure translating of all the content with product names into the local language, but you have to design your website to fit the Asian user experience or expectations. For example, the Taobao website has always an attribute filter box on the top of the product search list page.
2. Monitor Local Trends and News
Keeping track of local trends or the latest news is a good way to better understand the local culture. Then you can decide what products or services to offer to the market, how to offer them, who to offer them (right audience), and where exactly in Asia. For example, Baidu provides a Trends tool for you to find out the popularity of a search term compared to two other terms, and the recent related news to the search term you enter.
3. Create Content in Local Language
Translating your English website into an Asian one word by word is a simple method, but not the most appropriate way. Having content written in the local language and using the local idioms can engage users in a more effective way.
4. Increase your Traffic From Local Search Engines
While planning your search engine optimization (SEO) and paid search marketing for your Asian website, consider using the local search engines as Baidu, 360.cn (or So.com) or Sogou. For a SEO, the major local search engines do provide specific tools. Use the data provided by Baidu’s webmaster tools in the most efficient way and use 360’s webmaster tools for XML sitemap submission.
5. Run a Local Keyword Research
Users interact with search engines by submitting their intent by keywords or search terms. Use local keyword tools for keyword research and keyword suggestions. One keyword tool with efficient coverage is Baidu keyword suggestion tool and it’s available after you register and open a Baidu search marketing account.
6. Increase your Traffic From Local Yellow Pages
Hao12.com and 2345.com are just examples from top local yellow pages appropriate for user or for your brand to enter the Asian markets, specifically second-, third-, and fourth-tier cities or towns there.
7. Get Users Engaged Through Local Social Media
Weibo has been a golden egg for social media and is an online broadcasting tool for users, even though its growth rate and active users have slowed in their growth, reaching the highest levels during the micro blog‘s initial launch. Weibo is a great channel to reach the younger generation in Asia. Most of them are not financially capable yet, but will become the next generation of spenders.
8. Engage Users Through Local Mobile Marketing
WeChat’s user base has been growing rapidly in recent years. Used in the right way, WeChat can be a viral tool for product or brand recommendation among friends that are connected.
9. Build a Local Customer Care/Support Team
Your customer care/support team members should speak fluently in local languages as well as work in the same time zone as your customers. Most Asian consumers are impatient and do not spend long time waiting for an answer, for a solution.
10. Use Local Online Marketers, Web Analysts, Content Writers, and/or Translators
It is essential to be led by local inhabitants in a foreign, regional markets in Asia. To operate on local search engines, yellow pages, social networks, and mobile marketing, you will require the ongoing effort of a local Internet marketing team including search engine marketers, SEO professionals, social media specialists, content writers, translators, mobile marketers, Web designers, product specialists, and Web analysts.