Mobile retargeting allows marketers to effectively reach prospects and customers across all devices, from desktop to mobile. Companies can leverage mobile retargeting on Facebook and Twitter as well, creating a complete 360° campaign.
How Does Mobile Retargeting Work?
Mobile retargeting follows standard mobile web ad formats and native Facebook and Twitter ad formats like sponsored posts and tweets. This lets you retarget desktop visitors as they’re browsing Facebook and Twitter on their mobile devices and desktops, as well as retarget mobile web visitors as they are browsing other mobile sites.
How Can Mobile Retargeting Help?
Quickly and seamlessly measure delivery and performance metrics to drive mobile site engagement and conversions. For example, with App install ads, you can drive users to the iTunes App Store and Google Play to accelerate mobile app adoption.